Self Reflection Assignment Sales Force Training

Self-reflection assignment: Sales force training 0 SALES FORCE TRAINING Student Number: 73517147 Date: 30th September, 2015 Self-reflection assignment: Sales force training 1 Introduction The issue I have faced in the organizations I have worked for in the past is driving business by understanding customer needs and asking the right questions to develop that understanding and then recommend products or services. This would fall under the bucket of sales force training. Sales training significantly contributes to individual salesperson knowledge and skill levels, higher performance and effectiveness (e.g. Cron et al. 2005), and overall firm performance (Attia et al. 2005; Pelham 2002). Companies invest significant amounts of time and money training their sales team in order to increase worker productivity and firm profitability. This investment was estimated at $59.7 billion in the 2011 Training Industry Report (2011 Training Industry Report, 2011). 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